What's actually inside?

The Wrinkle Releaser starts where good products always start: with the question of what should really be in it. No list of chemical names you can't pronounce. No synthetic fillers that are only included because they are cheap. We chose the opposite: a formula that is 99% natural, and that lets you feel that too.

The base is water. Pure, light, and skin-friendly. Around that, we build with plant-based emulsifiers derived from coconut oil, corn, potato, and wheat. They ensure the spray distributes evenly on every type of fabric, with every spray. The ingredient that actually removes wrinkles from clothing also comes from nature, from plants naturally rich in sugars and starch. No silicones. No polymers. Just what works.

The formula contains a small amount of alcohol and dodecanal, a natural preservative also found in citrus fruits. Together they ensure the spray dries quickly and the formula remains stable, without synthetic preservatives. The alcohol evaporates within seconds. What remains is smooth, fresh clothing, ready to wear.

Developed and produced in the Netherlands, using wind, water, and solar energy. Not because it’s a nice story, but because we believe a good product must also be well made. From the first ingredient to the last spray. Free from PFAS, microplastics, parabens, and silicones. 99% natural in origin. Shelf life of at least 3 years.